Andrew James
About Andrew James
Andrew James serves as the Senior Digital Marketing Manager for Adobe in the APAC region, where he oversees integrated marketing campaigns and leads a team of digital marketers. He has extensive experience in digital marketing, having held various roles at SAP and other organizations over the past decade.
Work at Adobe
Currently, Andrew James serves as the Senior Digital Marketing Manager (APAC) at Adobe, a position he has held since 2023. In this role, he oversees the planning, execution, and optimization of integrated marketing campaigns across various channels and platforms. He leads a team of digital marketers focused on delivering high-quality, data-driven results for Adobe stakeholders. Prior to this role, he worked as the Digital Marketing Performance Lead (APAC) at Adobe from 2022 to 2023.
Previous Experience at SAP
Andrew James has extensive experience at SAP, where he held multiple roles over several years. He worked as the Senior Digital Marketing Strategy Manager from 2020 to 2022 and as the Senior Marketing Manager for Australia/New Zealand from 2018 to 2020, both based in Melbourne, Victoria, Australia. Additionally, he served as the Marketing Manager for Learning Seat (Acquisition) from 2016 to 2018. His tenure at SAP contributed significantly to his expertise in digital marketing strategy.
Education and Expertise
Andrew James holds a Master's degree in Communication from Bond University, which he completed from 2013 to 2015. He also earned a Bachelor's degree in Communication and Media Studies from the University of Washington, studying there from 2011 to 2012. His educational background supports his professional focus on driving digital marketing excellence and innovation, particularly in the APAC region.
Background in Digital Marketing
Before his roles at Adobe and SAP, Andrew James gained experience in various marketing positions. He worked as a Digital Marketing freelancer at Andrew James Digital Marketing from 2013 to 2015. He also held positions as a Marketing Specialist at Wyndham Destinations and as a Marketing Manager at VSP Solutions. His early career included a role as Event and Sponsorship Manager at Alchemy Skateboarding & Education Center in Tacoma, WA, from 2010 to 2011.