Caren Su
About Caren Su
Caren Su is a Product Marketing professional with extensive experience in direct-to-consumer strategy and ecommerce optimization. She has worked in various roles across technology, sports, and fashion industries, including positions at Nike, Adobe, and Macy's.
Current Role at Adobe
Caren Su has been working at Adobe in the Product Marketing department since 2019. Her role focuses on leveraging her expertise in digital merchandising and operations to enhance product strategies. Based in the San Francisco Bay Area, she contributes to Adobe's initiatives in technology and marketing, utilizing her extensive background in ecommerce optimization.
Previous Experience at Nike
Prior to her current position, Caren Su worked at Nike from 2018 to 2019. In the Nike.com Direct to Consumer team, she focused on business and strategy. This role allowed her to apply her skills in a leading global sports brand, contributing to the company's direct-to-consumer initiatives in the Portland, Oregon Area.
Background in Digital Merchandising
Caren Su has a solid background in digital merchandising, having worked at Beau-Coup from 2009 to 2012. In this role, she developed her skills in online retail strategies. Additionally, she worked at Macy's from 2014 to 2018, where she focused on digital strategy, site merchandising, taxonomy, and user experience. These experiences have shaped her understanding of ecommerce and customer engagement.
Education and Expertise
Caren Su earned her Bachelor of Arts (B.A.) degree from the University of California, Berkeley. Her educational background complements her professional experience, particularly in storytelling, international expansion, and digital operations. This combination of education and practical knowledge supports her strategic and analytical capabilities across various industries.
Early Career and Business Analysis
Caren Su began her career as a Business Analyst at Mervyns from 2008 to 2009. This early experience provided her with foundational skills in business strategy and analysis. Following this role, she transitioned to Beau-Coup, where she further honed her expertise in digital merchandising.