Roger Lee
About Roger Lee
Roger Lee serves as the GM of Global Higher Education Marketing at Adobe and has extensive experience in marketing leadership roles across various educational institutions. He has held positions at UMass Global, Kaplan Higher Education, and General Assembly, and has contributed to significant growth and strategic initiatives in the higher education sector.
Work at Adobe
Roger Lee currently holds the position of GM, Global Higher Education Marketing at Adobe. He has been in this role since 2024 and operates remotely from San Jose, California. In this capacity, he focuses on marketing strategies tailored for the higher education sector, leveraging his extensive background in marketing and education.
Current Positions
In addition to his role at Adobe, Roger Lee serves as a Board Member at Fine & Dandy since 2023, contributing to strategic decisions and organizational growth. He is also an Expert in the Primary Expert Network at Primary Venture Partners, a position he has held since 2024. Both roles are conducted remotely from the United States.
Previous Experience in Higher Education Marketing
Roger Lee has a diverse background in higher education marketing. He served as Chief Marketing Officer at UMass Global from 2016 to 2020, where he played a key role in the acquisition of Brandman University. He also held the position of Vice President, Performance Marketing at the University of Phoenix for one year. His earlier experience includes various leadership roles at Kaplan Higher Education, including Creative Director and Vice President of Integrated Marketing.
Educational Background
Roger Lee studied at the University of California, Santa Cruz, where he earned a BA in Economics and American Literature from 1987 to 1990. He furthered his education at Kellogg Executive Education, receiving an Executive Scholar Certificate in Leadership and completing courses in High Performance Negotiation and Customer Focused Organization. He also holds an MFA in Writing from Naropa University.
Leadership and Achievements
Throughout his career, Roger Lee has been recognized for his leadership in marketing. He managed advertising budgets ranging from $10 million to $170 million annually and has been involved in scaling Kaplan University to over 70,000 enrollments. He has also been a speaker at notable events, including Google's Think.edu, showcasing his expertise in the field.