Adam Caplan
About Adam Caplan
Adam Caplan serves as the President of Digital Business and AI at Altimetrik, having previously held senior roles at Salesforce and other notable companies. He holds a B.S. in Economics from The Wharton School and an MBA from Northwestern University's Kellogg School of Management.
Current Role at Altimetrik
Adam Caplan serves as the President of Digital Business and AI at Altimetrik. He has held this position since 2024, contributing to the company's focus on digital transformation and artificial intelligence initiatives. His role involves overseeing strategic direction and operational execution in these key areas.
Previous Experience at Salesforce
Adam Caplan has extensive experience at Salesforce, where he held several senior vice president roles. From 2011 to 2018, he served as SVP of Salesforce Services. He then transitioned to SVP of Emerging Technology and GM of Web3 from 2018 to 2022. Most recently, he was SVP of Salesforce AI from 2022 to 2024. His work in these positions focused on advancing Salesforce's technology offerings and integrating innovative solutions.
Career Background
Before joining Salesforce, Adam Caplan held various significant positions. He was the CEO of Model Metrics from 2003 to 2011 and served as COO at Vosges Haut-Chocolat for a brief period in 2001-2002. Earlier in his career, he worked at SmithKline Beecham in multiple roles, including Assistant to the Managing Director for Latin America and Management Associate. He also had a short tenure as a Consultant at Bain & Company.
Education and Expertise
Adam Caplan earned a Bachelor of Science degree in Economics from The Wharton School, where he studied from 1991 to 1995. He furthered his education by obtaining an MBA from the Kellogg School of Management at Northwestern University, completing his studies from 1999 to 2001. His educational background provides a strong foundation for his roles in business operations and technology leadership.
Professional Timeline
Adam Caplan's professional journey spans over two decades, beginning with his role as a Management Associate at SmithKline Beecham in 1995. He has held various leadership positions across different industries, including technology, consumer goods, and consulting. His diverse experience has equipped him with a comprehensive understanding of business operations and strategic development.