Cheng En Tsai
About Cheng En Tsai
Cheng En Tsai serves as the Country Product Manager at ASUS Indonesia, where he has worked since 2020. He holds a Bachelor's degree in Banking and a Master's degree in Financial Engineering from National Chengchi University, and has experience in eCommerce strategy and market analysis.
Work at ASUS
Cheng En Tsai has served as the Country Product Manager at ASUS Indonesia since 2020. In this role, he is responsible for overseeing product strategies and implementations in the Jakarta region. His tenure at ASUS has been marked by significant contributions to the company's market presence and product offerings.
Education and Expertise
Cheng En Tsai holds a Bachelor's degree in Banking from National Chengchi University, where he studied from 2013 to 2017. He furthered his education by obtaining a Master's degree in Financial Engineering from the same institution, completing his studies in 2020. Additionally, he participated in an Exchange Programme at Universität Hamburg, focusing on Business Administration from 2018 to 2019.
Background
Before joining ASUS, Cheng En Tsai gained experience as an intern at 信諾集團 in Taiwan for six months in 2016. This early exposure to the corporate environment provided him with foundational skills in product management and market analysis.
Achievements
During his time at ASUS, Cheng En Tsai implemented a go-to-market strategy in eCommerce that successfully doubled the company's market share. He also established a content optimization service that delivers consistent marketing information to over 100 partners. Furthermore, he achieved the annual revenue target within six months by effectively identifying market trends and opportunities.