Hendra Masli
About Hendra Masli
Hendra Masli serves as the Country Product Manager at ASUS, where he has worked since 2016, focusing on enhancing the company's e-commerce business in Indonesia. He has successfully led ASUS to achieve a top 3 market share position in consumer wireless routers and has developed key strategies for various product categories.
Work at ASUS
Hendra Masli has been serving as the Country Product Manager at ASUS since 2016. In this role, he focuses on developing strategies and partnerships to enhance ASUS's e-commerce business in Indonesia. He has played a significant role in achieving a top 3 market share position for ASUS Consumer Wireless Routers in the country. Additionally, he has led ASUS to become the market leader in the Gaming Router category in Indonesia. His responsibilities include managing quarterly business plans and long-term strategies that emphasize revenue, cost, expenses, and profit for ASUS products.
Education and Expertise
Hendra Masli earned a Bachelor's degree in Information Technology from Universitas Bina Nusantara (Binus), where he studied from 2006 to 2010. His educational background provides a solid foundation for his expertise in product management and technology. This knowledge has been instrumental in his roles within the technology sector, particularly in developing market strategies and managing product lines.
Background
Before joining ASUS, Hendra Masli worked at PT Acer Indonesia as a Presales & Product Manager from 2014 to 2016. His career in technology began at JagatReview.com, where he served as a Tech Reviewer & Editor from 2010 to 2011. He also worked at Astrindo Senayasa as a Product Specialist for 10 months in 2009. His diverse experiences in product management and technology reviewing have contributed to his current role at ASUS.
Achievements
During his tenure at ASUS, Hendra Masli has developed a Go-To-Market strategy for various product categories, including Wireless, Optical Drive, and Storage Products in Indonesia. He has successfully analyzed product trends and historical data to identify growth opportunities for ASUS products. His efforts in customer relationship management and channel program management have been key in maintaining ASUS's competitive edge in the Indonesian market.