K. Heng
About K. Heng
K. Heng is a Product Manager at ASUS, where he has worked since 2014, managing Wireless LAN and Optical Disk Drive product lines. He has a background in Economics, Finance, Management, and Marketing, with degrees from ESM-A, ESCP Business School, and Université de Tours.
Current Role at ASUS
K. Heng has been serving as a Product Manager at ASUS since 2014. In this role, K. Heng manages both Wireless LAN (WLAN) and Optical Disk Drive (ODD) product lines within the Open Platform Business Group. Responsibilities include conducting monthly revenue and margin analysis, forecasting, and organizing quarterly business reports and reviews. K. Heng is also involved in product training and the PDCA (Plan-Do-Check-Act) cycle to ensure continuous improvement.
Previous Experience at Tech Data Corporation
Prior to joining ASUS, K. Heng worked at Tech Data Corporation as an Apple & Asustek Product Manager for a brief period of three months in 2014. This experience provided insights into product management within a large IT industry company, which employs between 5001 to 10,000 people.
Education and Specialized Training
K. Heng has a diverse educational background. K. Heng studied at Université de Tours, earning a two-year university degree in Applied Languages to Business, Communication & Media from 2000 to 2002. Further education includes a three-year program at ESM-A (ESC Marne La Vallée) focusing on Economics, Finance, Management, and Marketing from 2002 to 2005. Additionally, K. Heng achieved a Specialized Master in Marketing & Communication from ESCP Business School from 2009 to 2010.
Marketing and Strategy Development
In the role at ASUS, K. Heng is responsible for creating marketing materials and optimizing A+ content for product promotion. This includes defining strategies for distribution channels and monitoring competitors for price comparisons. These activities contribute to the overall marketing and sales strategy for the product lines managed.