Kate Lin
About Kate Lin
Kate Lin serves as the Associate Global Product Marketing Director at ASUS, where she has worked since 2016. With extensive experience in product marketing and partner relationship management, she has previously held roles at Trend Micro and ASUS, contributing to strategic business growth.
Current Role at ASUS
Kate Lin serves as the Associate Global Product Marketing Director at ASUS, a position she has held since 2016. In this role, she is responsible for overseeing product marketing initiatives on a global scale. Her focus includes developing comprehensive marketing strategies that enhance product visibility and drive market growth. With several years of experience in the technology sector, she applies her expertise to foster brand recognition and customer engagement.
Previous Experience at ASUS
Prior to her current role, Kate Lin worked at ASUS as a Senior Product Marketing Manager from 2012 to 2016. During her four years in this position, she contributed to various marketing projects that supported product launches and market penetration strategies. Her tenure at ASUS provided her with valuable insights into the technology market and honed her skills in product marketing.
Experience at Trend Micro
Kate Lin has a significant history with Trend Micro, where she held multiple roles from 2003 to 2010. She began as a MarCom Specialist, advancing to Senior Product Marketing Specialist, and then Product Marketing Manager. Her experience at Trend Micro spanned seven years, during which she developed marketing strategies and managed product communications, enhancing her expertise in the cybersecurity sector.
Education and Certifications
Kate Lin earned her Bachelor of Science degree from Takming University of Science and Technology. Additionally, she pursued further education at UC Irvine, where she obtained a certificate from 2011 to 2012. Her educational background provides a strong foundation for her career in product marketing and strategic management.
Skills and Expertise
Kate Lin possesses strong skills in multi-channel marketing, which enhances product visibility across various platforms. She has a robust background in partner relationship management, focusing on fostering strategic alliances to drive business growth. Her expertise also includes developing 360-degree go-to-market strategies specifically tailored for the computer hardware and software industries.