Lawrence Lin
About Lawrence Lin
Lawrence Lin serves as the Country Product Manager for E-commerce, Commercial Notebook, Chromebook, Desktop, and AiO at ASUS in Düsseldorf, Germany, a position he has held since 2021. He has a strong background in product management and marketing, with notable achievements in revenue growth and market share expansion.
Work at ASUS
Lawrence Lin has held multiple roles at ASUS since 2015. He currently serves as the Country Product Manager for E-commerce, Commercial Notebook, Chromebook, Desktop, and AiO in Düsseldorf, Germany, a position he has held since 2021. Prior to this, he was the Country Product Manager for Commercial Notebook, Chromebook, Desktop, and AiO from 2019 to 2021, and before that, he managed the Smartphone, Tablet, Desktop, and AiO categories from 2015 to 2017 in Johannesburg, South Africa. His tenure at ASUS has been marked by significant revenue growth and market share expansion.
Education and Expertise
Lawrence Lin earned a Master of Science (MSc) in Engineering Systems and Management from Masdar Institute of Science and Technology, where he studied from 2010 to 2012. He also holds a Bachelor of Science (BS) in Mechanical Engineering from National Taiwan University, completed between 2005 and 2009. His educational background supports his expertise in product management and development within the technology sector.
Background
Before joining ASUS, Lawrence Lin worked in various roles that contributed to his professional development. He served as a Teaching Assistant and Assistant Researcher at Masdar Institute of Science and Technology from 2010 to 2012. He also held positions at UNOPS, first as an Intern in 2012 and later as a Project Development Officer in 2013, both in the Maldives. His diverse experiences have equipped him with a broad skill set applicable to product management.
Achievements
During his time at ASUS, Lawrence Lin achieved a year-over-year revenue growth of 6200% for the ASUS Germany eShop in the fourth quarter of 2021. He played a crucial role in increasing the market share of ASUS Chromebooks in Germany from 0% in 2019 to 36% by April 2021. Additionally, he contributed to the growth of ASUS Germany's commercial notebooks with Windows 10 Pro by 134% year-over-year in 2021.