Stephen Cockburn
About Stephen Cockburn
Stephen Cockburn is a Senior Manager of CRM at Atlantic Health System, where he has worked since 2022. He has over a decade of experience in marketing automation within the pharmaceutical and healthcare sectors, having held various managerial roles at notable companies including Zoetis and Pfizer.
Current Role at Atlantic Health System
Stephen Cockburn currently serves as the Senior Manager of CRM at Atlantic Health System, a position he has held since 2022. He operates out of Morristown, New Jersey, where he is responsible for overseeing customer relationship management strategies. His role focuses on enhancing customer engagement and streamlining communication processes within the healthcare sector.
Previous Experience at Atlantic Health System
Before his current role, Stephen Cockburn worked at Atlantic Health System as the Digital and Marketing Automation Manager from 2019 to 2022. During this three-year tenure, he contributed to the development and implementation of digital marketing strategies aimed at improving patient engagement and operational efficiency.
Education and Expertise
Stephen Cockburn studied at the University of Glasgow, where he earned a Master of Arts with Honors in Management Studies from 1993 to 1997. His educational background has equipped him with a solid foundation in management principles, which he has applied throughout his career in various marketing roles.
Career Background in Marketing
Stephen Cockburn has over a decade of experience in marketing, particularly in the pharmaceutical and healthcare sectors. His career includes significant roles at Zoetis, Pfizer, and Vodafone, where he specialized in multi-channel marketing strategies. He has also held positions such as Multi Channel Marketing Manager and Director of Digital Strategy, focusing on innovative approaches to enhance customer experience.
Leadership and Innovation in Marketing
Stephen Cockburn is recognized for his ability to inspire and educate colleagues on adopting innovative marketing strategies. He emphasizes the importance of governance and replicable processes to ensure quality and effectiveness in launching regional marketing plans. His expertise lies in developing multi-channel strategies that leverage various platforms, including search, social media, and email.