Luciana Rocha Maciel
About Luciana Rocha Maciel
Luciana Rocha Maciel is a UX Research Manager at BairesDev, where she has worked since 2022. With over 15 years of experience in digital and UX research, she specializes in product management, strategy, and digital transformation.
Current Role at BairesDev
Luciana Rocha Maciel has been serving as the UX Research Manager at BairesDev since 2022. In this role, she focuses on understanding user needs and enhancing user experiences through research and analysis. Her position involves leading UX research initiatives and collaborating with cross-functional teams to implement user-centered design strategies.
Professional Background
Luciana has a diverse professional background with over 15 years of experience in digital and UX research. She has held various roles, including Digital Manager at Prudential do Brasil, where she worked for six years, and Executive Consultant of Digital Transformation at Oi S.A. Her previous positions also include Project Analyst and Senior Product Owner at Ágora Investimentos, and Web Specialist at Oi S.A.
Education and Expertise
Luciana holds multiple degrees, including a Master of Science in Digital Customer Behavior and a Master's in Business Intelligence. She completed her undergraduate studies in Business with a major in Marketing at ESPM Escola Superior de Propaganda e Marketing. Additionally, she has two MBAs, one in Business Intelligence and another in Strategy, showcasing her commitment to continuous learning and expertise in her field.
Teaching Experience
Luciana has contributed to academia as a Marketing Digital Teacher at Instituto Infnet from 2013 to 2016. In this role, she shared her knowledge of digital marketing strategies and practices with students, helping to prepare the next generation of professionals in the field.
Specializations and Interests
Luciana specializes in UX research, product management, strategy, and digital transformation. She has a strong interest in solving problems and meeting the needs of individuals and organizations through innovative ideas. Her focus on data analysis enables her to transform challenges into opportunities within the digital landscape.