Maggie Ritter Schulz
About Maggie Ritter Schulz
Maggie Ritter Schulz serves as the Performance Marketing Lead at brightwheel, where she has worked since 2022. With a background in digital marketing across various companies, she has contributed to data-driven strategies that improve customer acquisition and retention.
Work at Brightwheel
Maggie Ritter Schulz serves as the Performance Marketing Lead at Brightwheel, a role she has held since 2022. In this position, she focuses on developing data-driven marketing strategies that enhance customer acquisition and retention. Her work contributes significantly to the company's marketing efforts, leveraging her extensive background in performance marketing.
Previous Experience in Digital Marketing
Before joining Brightwheel, Maggie held several roles in digital marketing. She worked at Square as the Growth Marketing Lead for eCommerce from 2018 to 2022. Prior to that, she was a Senior Growth Marketing Manager and Growth Marketing Manager at Weebly from 2016 to 2018. Additionally, she served as the Digital Marketing Manager at The Grommet from 2015 to 2016 and as a Marketing Coordinator at iProspect from 2011 to 2012.
Education and Expertise
Maggie Ritter Schulz earned a Bachelor of Science in Business Management from Babson College, where she studied from 2008 to 2011. She also attended Union College for a year, achieving a Bachelor of Science. Her educational background provides a solid foundation for her expertise in digital marketing and performance analytics.
Industry Involvement and Mentorship
Maggie participates in industry panels discussing the impact of data analytics on performance marketing. She also volunteers as a mentor for aspiring digital marketers through a local New York mentorship program, sharing her knowledge and experience to support the next generation of marketing professionals.
Early Career and Internships
Maggie's early career included various roles that shaped her marketing skills. She interned at the Crohn's & Colitis Foundation of America as a Marketing and PR Intern from 2010 to 2011. She also worked as a Marketing Specialist at iProspect from 2012 to 2013 and at The Grommet from 2013 to 2014, where she gained valuable experience in digital marketing.