Alina Markarian
About Alina Markarian
Alina Markarian serves as the VP, Product Sales Specialist II at City National Bank in Los Angeles, where she has driven significant card sales growth and managed multiple branches across California and Nevada since 2017. With a background in psychology and business, she has extensive experience in banking and sales, including previous roles at Bank of America.
Work at City National Bank
Alina Markarian has served as the Vice President, Product Sales Specialist II at City National Bank since 2017. In this role, she has achieved significant results, including a 198% year-over-year growth in card sales while managing operations across 66 of 74 branches in California and Nevada. Markarian has also exceeded revenue goals, achieving 154% of the 2019 targets. Her responsibilities include collaborating with Product, Operations, and Marketing teams to enhance payment technologies and identify competitive advantages.
Education and Expertise
Alina Markarian earned a Bachelor of Arts degree in Psychology with a Minor in Business from the University of California, Riverside, completing her studies from 2008 to 2012. This educational background supports her expertise in sales and product management, particularly in the financial services sector. Her knowledge in psychology aids in understanding client needs and behaviors, contributing to her success in sales and relationship management.
Background in Banking
Before her tenure at City National Bank, Alina Markarian worked at Bank of America as a Mortgage Loan Officer from 2012 to 2014. She then transitioned to Bank of America Merchant Services, where she held the position of Assistant Vice President Account Executive from 2014 to 2017. These roles provided her with foundational experience in banking and sales, preparing her for her current position in product sales.
Sales Achievements and Strategies
Markarian has demonstrated strong sales capabilities, closing 61% of new business within her segment, which includes Commercial Banking, Private Bank, Tech Banking, and Structured Finance. She has experience in selling SaaS/PaaS-based technologies and cultivates sales through independent channels, partnerships, and client referrals. Additionally, she consults with Business Management firms to enhance processes and strengthen key banking relationships.
Industry Engagement and Contributions
Alina Markarian actively participates in panel discussions and educational sessions, sharing her expertise both internally within her organization and externally in the industry. Her involvement in these discussions highlights her commitment to professional development and knowledge sharing in the banking and financial services sectors.