Andrés Ospina
About Andrés Ospina
Andrés Ospina serves as the Senior Vice President and Head of User Centered Design at City National Bank, where he has worked since 2020. With a rich background in design leadership, he has held various roles at notable organizations, including RBC and Architech, and has contributed to the development of numerous digital products across multiple industries.
Work at City National Bank
Andrés Ospina currently serves as the Senior Vice President and Head of User Centered Design at City National Bank. He has held this position since 2020, contributing to the bank's focus on enhancing user experience through design. His role involves overseeing the design strategies that prioritize user needs and preferences, ensuring that the bank's digital products are user-friendly and effective.
Previous Experience at RBC
Prior to his current role, Ospina worked at RBC from 2016 to 2020. He initially served as the Enterprise Design Strategist & Coach, where he focused on integrating human-centered design principles into various projects. He later advanced to the position of Director of Human Centered Design, leading initiatives that transformed design and delivery processes within the organization. He founded Xperience First, an internal design startup at RBC, aimed at enhancing program and project design using Agile methodologies.
Design Leadership at Architech
Andrés Ospina held multiple roles at Architech between 2013 and 2015. He was the Experience Design Lead, where he directed design projects and strategies. He later became the Design Community and Practice Lead, fostering a collaborative design environment and promoting best practices within the team. His leadership contributed to the development of innovative design solutions during his tenure.
Educational Background
Ospina's educational journey includes studies in Digital Arts at Universidad Jorge Tadeo Lozano from 2003 to 2005. He also achieved certification in Advanced Interaction Design from La Salle College in 2007. Earlier, he studied Mechanical Drafting and CAD at CENPROES - TF, earning a diploma from 1995. Additionally, he pursued Business Administration at Universidad ICESI for one year in 2001.
Industry Recognition and Contributions
Andrés Ospina is recognized as a thought leader in the design industry. He regularly speaks at conferences, universities, and meetups, sharing insights on human-centered design and user experience. He has facilitated the development of RBC’s Design Thinking Center of Excellence, training over 2000 leaders and teams in design frameworks. His contributions have influenced design practices across various organizations.