Bri Kennerson
About Bri Kennerson
Bri Kennerson serves as the Segment Solutions Manager at City National Bank, where he leads the development of Treasury Management Services. He has extensive experience in banking, having held various senior roles at Wells Fargo over a span of 13 years.
Work at City National Bank
Bri Kennerson serves as the Segment Solutions Manager at City National Bank, a position held since 2020. In this role, she leads the program for a new Treasury Management Services (TMS) bundle, which involves collaboration across the Enterprise to develop a comprehensive end-to-end strategy while managing associated risks. Previously, she worked as the SVP, Pricing Manager at City National Bank from 2020 to 2021 in the Los Angeles Metropolitan Area, where she focused on pricing strategies.
Experience at Wells Fargo
Bri Kennerson has extensive experience at Wells Fargo, where she held multiple senior leadership roles. From 2004 to 2010, she worked as the Vice President Business Banking Manager in the San Francisco Bay Area and Greater Los Angeles, contributing to the bank's business banking initiatives. She then served as the Senior Vice President, Market Development Consultant from 2010 to 2013 in the Greater Atlanta Area, followed by her role as Senior Vice President, Customer Experience from 2013 to 2020, focusing on enhancing customer satisfaction and service delivery.
Education and Expertise
Bri Kennerson studied at the University of Phoenix, where she earned a Bachelor of Science in Business Management. This educational background has equipped her with the knowledge and skills necessary for her roles in financial services, particularly in strategy development and market analysis.
Achievements in Treasury Management
In her current role at City National Bank, Bri Kennerson has designed a comprehensive pricing program strategy that encompasses a framework, value proposition, business model, new pricing tool, performance measurements, and reporting. She acts as a strategic advisor to key Lines of Businesses, focusing on the design and deployment of competitive market strategies aimed at driving Treasury Management revenue growth.