Connie Sprinkle
About Connie Sprinkle
Connie Sprinkle serves as the Senior Vice President and Head of Marketing Risk and Operations at City National Bank, where she has worked since 2019. With extensive experience in marketing management across various financial institutions, she has made significant contributions, including the establishment of the bank's first Marketing Risk and Operations division.
Current Role at City National Bank
Connie Sprinkle serves as the Senior Vice President and Head of Marketing Risk and Operations at City National Bank. She has held this position since 2019, contributing to the bank's strategic marketing initiatives. In her role, she oversees the marketing risk framework and operational processes, ensuring that marketing activities align with business objectives. She also reviews over 10,000 marketing materials annually, acting as the first line of defense for marketing collateral.
Previous Experience at City National Bank
Prior to her current role, Connie Sprinkle worked at City National Bank as the Senior Vice President of Marketing Strategy and Integration from 2012 to 2019. During her tenure, she established the first Marketing Risk and Operations division and created the bank’s first automated marketing dashboards and reports. She also launched the Marketing and Brand Councils to enhance strategic alignment and reporting accuracy.
Career Background in Marketing
Connie Sprinkle has extensive experience in marketing, having worked at various financial institutions. She was a Vice President and Senior Marketing Manager at Bank of the West from 2009 to 2012. Prior to that, she served as a Vice President and Senior Marketing Manager at JPMorgan Chase from 2002 to 2009, following the WaMu acquisition. She also worked at GE Capital as an Assistant Vice President, Marketing Manager from 1999 to 2002, and at KPMG US as a Public Relations and Communications Manager from 1992 to 1999.
Educational Background
Connie Sprinkle studied at Ferris State University, where she earned a Bachelor of Science degree in International Business. Additionally, she obtained an Associate of Applied Science degree in Paralegal studies from the same institution. Her educational background supports her expertise in marketing and operations within the financial sector.
Key Contributions and Initiatives
Throughout her career, Connie Sprinkle has been recognized for her contributions to marketing operations. She serves as a transformation agent for modern work management, having launched and implemented Workfront across multiple divisions. This initiative streamlined processes by consolidating 20 processes into 2 and centralizing 4 briefs into 1. Her leadership and storytelling skills provide valuable insights to the marketing department, helping to meet business objectives.