Jacob Diaz
About Jacob Diaz
Jacob Diaz serves as a MarTech Solutions Analyst at City National Bank, where he leverages advanced marketing tools to enhance digital growth. With a background in data-driven marketing and analytics, he has held various roles in the financial and healthcare sectors.
Work at City National Bank
Jacob Diaz has been employed at City National Bank since 2022, serving as a MarTech Solutions Analyst. In this role, he utilizes advanced marketing tools to identify and support digital growth opportunities. Prior to this position, he worked as a Digital Optimization and Personalization Analyst from 2020 to 2022, where he focused on enhancing digital marketing strategies. His experience at City National Bank spans a total of four years, contributing to the bank's digital initiatives in Los Angeles County, California.
Education and Expertise
Jacob Diaz earned a Bachelor of Science in Economics from the University of Oregon, completing his studies from 2014 to 2018. His academic background provides a solid foundation for his analytical skills in marketing. He has developed expertise in data-driven marketing solutions, particularly in web development projects, and is proficient in using the Adobe Experience Cloud suite.
Background in Business Intelligence
Before joining City National Bank, Jacob worked at EMD Serono, Inc. as a Business Intelligence Analyst from 2019 to 2020. In this role, he focused on data analysis and visualization to support business decisions. His previous experience also includes serving as Team Analytics Manager for the University of Oregon Athletic Department from 2016 to 2018, where he constructed and implemented data collection processes.
Data Analysis and Visualization Skills
Jacob Diaz specializes in creating clear data visualizations to enhance understanding of visitor behavior across various platforms. He analyzes data from websites, mobile applications, and third-party integrations to generate insightful analyses. Additionally, he monitors data accuracy through audits and routine maintenance, ensuring the integrity of the data used in marketing strategies.
Early Career Experience
In 2015, Jacob worked briefly as Guest Services at Terranea Resort, A Destination Hotel, in Palos Verdes, California. This early career experience provided him with customer service skills that complement his analytical roles in marketing and business intelligence.