Joaquim Vilella Gallart
About Joaquim Vilella Gallart
Joaquim Vilella Gallart is the Senior Vice President and Head of MarTech and Enterprise Salesforce Platform at City National Bank, where he has worked since 2019. He has extensive experience in digital analytics and project management, having held various roles at companies such as Indra, Robb Report, and Esri.
Current Role at City National Bank
Joaquim Vilella Gallart serves as the Senior Vice President and Head of MarTech and Enterprise Salesforce Platform at City National Bank. He has held this position since 2019, contributing to the bank's digital transformation strategies in Atlanta, Georgia. In this role, he has successfully built a MarTech team that increased lead generation by 345%. He also implemented a multi-cloud Salesforce solution for the PPP Forgiveness and Origination process.
Previous Experience at Indra
Before joining City National Bank, Joaquim worked at Indra from 2009 to 2012. He held various positions including Project Manager, IT Project Manager, SAP Project Manager, and Product Manager. His tenure at Indra took place in the Barcelona Area, Spain, where he gained significant experience in project management and IT solutions.
Experience at Esri
Joaquim served as the Data and Analytics Manager at Esri from 2016 to 2019, holding a VP-level position in the Los Angeles Metropolitan Area. During his time at Esri, he focused on enhancing data analytics capabilities, contributing to the company's strategic initiatives in the field of geographic information systems.
Educational Background
Joaquim Vilella Gallart has a diverse educational background. He earned a Bachelor's Degree in Chemistry from Universitat Ramon Llull, studying from 2000 to 2006. He also completed a Master's degree in Chemical Engineering at IQS in 2006. Additionally, he pursued an Extension Program in Fundamentos del MBA at the University of California, Berkeley, in 2007. He further expanded his skills by studying Python for Data Science and Front-End Web Development at General Assembly from 2014 to 2015.
Achievements in Digital Marketing
Throughout his career, Joaquim has achieved notable results in digital marketing and technology. He implemented AI in advertising channels, resulting in a 22% increase in form conversions and a 26% decrease in cost per click (CPC). His digital optimization efforts led to a 162% increase in form conversions and a 75% reduction in technology maintenance and development costs through strategic MarTech initiatives.