Kyle Szabo
About Kyle Szabo
Kyle Szabo is a Marketing Automation Manager at City National Bank, where he has worked since 2017 in the Greater Los Angeles Area. He has a background in graphic design and web development, with previous roles at various companies including AAA and Harveys Industries.
Work at City National Bank
Kyle Szabo has served as the Marketing Automation Manager at City National Bank since 2017. In this role, he has focused on implementing lead scoring practices to enhance the conversion rates of qualified leads. Szabo also researches and provides recommendations on new features introduced with each Salesforce Marketing Cloud release. He designs and builds reports and dashboards to support campaign performance, identifying opportunities for optimization. Additionally, he segments audiences and utilizes personalization strategies to improve campaign effectiveness. Szabo is recognized as the subject matter expert for all Marketing Cloud integrations within the bank.
Previous Employment Experience
Prior to his current role, Kyle Szabo held various positions in the graphic design and marketing fields. He worked as a Graphic Designer at Harveys Industries for one year and at PainePR for six months. Szabo also served as an Email Developer and Designer at AAA for two years. His freelance work as a Web Developer at Beard Boy Productions spanned four years. Additionally, he worked as a Production Artist at Hayes Martin Associates for four months and as a Digital Artist at Campbell Mithun for one year. Szabo also contributed to The Ebersol Lanigan Company as a Graphic Designer for four years.
Education and Expertise
Kyle Szabo studied Graphic Design at The Art Institute of Orange County, where he earned a Bachelor of Science degree from 2002 to 2006. His educational background has provided him with a strong foundation in design principles and marketing strategies, which he applies in his current role at City National Bank. Szabo's expertise includes marketing automation, audience segmentation, and campaign optimization, particularly within the Salesforce Marketing Cloud environment.