Melody Fang
About Melody Fang
Melody Fang serves as the Vice President and Product Communications Manager at City National Bank, where she has worked since 2017. She has a background in marketing communications and analytics, with previous roles at Toyota Financial Services and Deloitte & Touche.
Work at City National Bank
Melody Fang has served as Vice President and Product Communications Manager at City National Bank since 2017. In this role, she focuses on developing and implementing communication strategies that enhance the bank's product offerings. Her work involves collaborating with various departments to ensure that product messaging aligns with the bank's overall objectives. Based in Los Angeles, she plays a crucial role in driving customer engagement and promoting the bank's services.
Previous Experience at Toyota Financial Services
Prior to her current role, Melody Fang worked at Toyota Financial Services as Marketing Communications Manager from 2012 to 2017. During her five years there, she utilized industry analytics tools, including NVCS, IHS Polk, and PIN, to gather and present insights on market trends, customer behavior, and competitor activities. She was instrumental in building the TFS Customer Datamart and dashboard-based platforms, which supported marketing campaigns and customer retention analysis.
Background in Marketing and Risk Services
Melody Fang has a diverse background in marketing and risk management. She worked at Deloitte & Touche from 2005 to 2007 in Assurance and Enterprise Risk Services, focusing on the Consumer Business Group. Following that, she served as Vehicle Accounting Manager at Toyota Motor Sales from 2007 to 2012. This combination of experiences has equipped her with a strong foundation in both financial services and marketing communications.
Education and Expertise
Melody Fang holds a Bachelor of Arts degree in Business Economics from the University of California, Los Angeles, with minors in Accounting and English. Additionally, she was a Riordan Fellow at UCLA Anderson School of Management from 2009 to 2010. Her educational background has provided her with a comprehensive understanding of business principles, which she applies in her professional roles.