Meme Halford
About Meme Halford
Meme Halford serves as the Senior Vice President of Corporate Sponsorships at City National Bank, bringing extensive experience in marketing and partnerships from previous roles at notable organizations such as The Recording Academy and Universal Music Group.
Work at City National Bank
Meme Halford serves as the Senior Vice President of Corporate Sponsorships at City National Bank. In this role, which she has held since 2023, she focuses on developing and managing corporate sponsorship initiatives that align with the bank's strategic goals. Her responsibilities include fostering partnerships that enhance brand visibility and drive business growth.
Previous Experience in the Music Industry
Meme Halford has extensive experience in the music industry, having held various roles at notable organizations. She worked at Def Jam Recordings as an Executive Assistant and A&R from 2007 to 2008. She then joined Universal Music Group as a Project Manager from 2008 to 2010. Halford spent nearly a decade at The Recording Academy, where she progressed from Senior Manager of Marketing & Strategic Alliances to Senior Director of Partnerships and Business Development. During her tenure, she secured over $10 million in sponsorship revenue for the GRAMMY Awards and MusiCares.
Education and Expertise
Meme Halford earned her Bachelor of Arts in Communications from Michigan State University College of Communication Arts and Sciences, with a minor in Business Administration. She possesses expertise in influencer strategy and management, which contributes to her ability to create impactful brand experiences. Halford has also provided thought leadership on culturally relevant brand integration across entertainment verticals while working at Gluttonomy.
Achievements in Marketing and Partnerships
Throughout her career, Meme Halford has developed award-winning marketing programs for Fortune 500 companies, particularly during her time at The Recording Academy. She also served as the Experiential Marketing & Partnerships Lead at Nestlé from 2021 to 2022, where she focused on marketing initiatives for brands like S.Pellegrino and Acqua Panna. Her work has consistently emphasized creating memorable brand experiences that resonate with consumers.