Patrick Mc Carthy
About Patrick Mc Carthy
Patrick McCarthy serves as the Senior Vice President and Head of Marketing and MarTech at City National Bank, a position he has held since 2019. He has extensive experience in marketing and business development, having worked in various roles at organizations such as Citi and the US Department of the Treasury.
Work at City National Bank
Patrick McCarthy serves as the Senior Vice President and Head of Marketing and MarTech at City National Bank. He has held this position since 2019, working primarily in Los Angeles, CA, and New York, NY. In this role, he is responsible for overseeing the bank's marketing strategies and technology initiatives, focusing on enhancing customer engagement and driving growth.
Previous Experience at US Department of the Treasury
Prior to his current role, Patrick McCarthy worked at the US Department of the Treasury as an Associate from 2009 to 2011. His tenure there lasted two years and took place in Washington, District of Columbia. This position provided him with foundational experience in government operations and financial policy.
Career at Citi
Patrick McCarthy has an extensive history at Citi, where he held multiple roles. He was the Senior Vice President and Global Head of Marketing for Citi FinTech from 2017 to 2019. He also served as Vice President and Head of Consumer Product Marketing for Citi FinTech from 2016 to 2017. His responsibilities included managing substantial marketing budgets and developing innovative marketing strategies to enhance customer acquisition.
Education and Expertise
Patrick McCarthy holds a Bachelor of Science in Finance from Miami University Farmer School of Business. He also earned a Master of Business Administration (MBA) in General Management from Georgetown University McDonough School of Business. His educational background supports his expertise in marketing and financial services.
Achievements in Marketing Strategy
During his career, Patrick McCarthy has delivered over 100 million impressions and generated more than $7 million in media value through innovative partnership strategies. He has led digital marketing strategies that consistently surpassed key performance indicators in customer acquisition and relationship deepening campaigns. Additionally, he developed Citi's first agile marketing model, integrating marketing teams into product development processes.