Rochelle Yarjan

Rochelle Yarjan

Vice President Digital Channels @ City National Bank

About Rochelle Yarjan

Rochelle Yarjan serves as the Vice President of Digital Channels at City National Bank and has over 20 years of experience in user experience and product design across various industries. Her previous roles include positions at Bank of America, Fidelity Investments, and Cetera Financial Group, where she developed innovative solutions for notable brands.

Work at City National Bank

Rochelle Yarjan serves as the Vice President of Digital Channels at City National Bank. She has held this position since 2021 and is based in the Los Angeles Metropolitan Area. In her role, she focuses on enhancing digital experiences and implementing innovative solutions that align with the bank's strategic goals.

Previous Experience at Bank of America

Before her current role, Rochelle worked at Bank of America as the Vice President and Creative Lead for User Experience from 2014 to 2016. During her two years in Boston, Massachusetts, she was responsible for leading creative initiatives aimed at improving user interaction and engagement with the bank's digital platforms.

Background in Creative Direction

Rochelle has extensive experience in creative direction, having worked as a Creative Director at Fidelity Investments from 2007 to 2013. Her tenure at Fidelity spanned six years, during which she contributed to various projects that enhanced the company's branding and user experience. Additionally, she held the position of Senior Art Director at SmartBargains.com from 2005 to 2007.

Experience in User Experience Design

Rochelle has a strong background in user experience design, demonstrated by her role as Director of User Experience at Cetera Financial Group from 2017 to 2020. In this position, she focused on creating user-centered designs that improved customer satisfaction and engagement. Her expertise extends across multiple industries, including finance and retail.

Educational Background

Rochelle studied at the ArtCenter College of Design, where she developed her skills in design and creativity. This educational foundation has supported her over 20 years of experience in various sectors, including retail, finance, investing, real estate, and entertainment.

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