Rogger La Cruz
About Rogger La Cruz
Rogger La Cruz serves as the Vice President and Senior Product Manager at City National Bank, focusing on revenue and market growth through innovative product development. With extensive experience in instant card issuance systems and vendor contract management, he has held similar roles at JP Morgan Chase and Union Bank.
Work at City National Bank
Rogger La Cruz currently serves as Vice President and Senior Product Manager at City National Bank, a position he has held since 2017. In this role, he focuses on revenue and market growth through innovative product development. His responsibilities include managing consumer debit card revenue generation initiatives and developing strategies for ATM channel optimization. La Cruz's expertise in instant card issuance systems contributes to the bank's efforts in enhancing product offerings and improving customer experience in the Greater Los Angeles Area.
Previous Experience at JP Morgan Chase
Before joining City National Bank, Rogger La Cruz worked at JP Morgan Chase as Vice President and Senior Product Manager from 1998 to 2009. During his 11 years at the firm, he developed a strong foundation in product management and contributed to various initiatives aimed at improving financial products and services. His experience at JP Morgan Chase laid the groundwork for his subsequent roles in the financial services industry.
Experience at Union Bank
Rogger La Cruz served as Vice President and Senior Product Manager at Union Bank from 2010 to 2016. In this capacity, he managed vendor contracts to enhance product offerings and played a key role in product development strategies. His tenure at Union Bank further solidified his expertise in the financial sector, particularly in managing product initiatives that drive market growth.
Education and Expertise
Rogger La Cruz holds a Bachelor of Science in Business Administration with a focus on Finance from California State University, Northridge. He also earned a Master of Business Administration in Marketing from the University of La Verne. Additionally, he completed a Certificate in Personal Financial Planning from UCLA Extension. This educational background supports his extensive experience in product management and financial services.
Specializations and Skills
Rogger La Cruz specializes in managing and implementing instant card issuance systems and developing strategies for ATM channel optimization. He has a strong background in managing consumer debit card revenue generation initiatives and enhancing product offerings through effective vendor contract management. His skills in innovative product development contribute to his success in driving revenue and market growth.