Rosetta Rajoyan
About Rosetta Rajoyan
Rosetta Rajoyan is a Senior Product Manager and Vice President at City National Bank, with extensive experience in product management and customer success across various financial institutions. She holds an MBA from the University of Phoenix and has a strong background in accounts payable automation and embedded banking solutions.
Work at City National Bank
Rosetta Rajoyan currently holds the position of Senior Product Manager, VP at City National Bank, a role she has occupied since 2020. In this capacity, she focuses on treasury management and the development of embedded banking solutions aimed at automating payment processes. Previously, she served as a Senior Product Manager, VP from 2011 to 2016, where she contributed to various product initiatives. Her experience at City National Bank includes advocating for accounts payable automation to enhance efficiency and reduce errors.
Education and Expertise
Rosetta Rajoyan earned her MBA from the University of Phoenix, where she studied Business Administration from 2005 to 2007. She also holds a Bachelor of Science in Marketing from California State University-Northridge, which she completed from 1990 to 1995. Additionally, she received her High School Diploma from Rose & Alex Pilibos Armenian School, attending from 1980 to 1990. Her educational background supports her expertise in product management and customer success in the banking and financial technology sectors.
Background
Rosetta Rajoyan has a diverse professional background in the banking and financial technology industries. She began her career at Donovan Data Systems as a Product Manager from 1995 to 1997. She then worked at Bank of America as a Banking Center Manager, AVP for eight years, before transitioning to City National Bank. Following her tenure at City National Bank, she served as Director of Customer Success and Director of Financial Institutions at MineralTree, Inc. from 2016 to 2020. Her roles have equipped her with a comprehensive understanding of client relationships and product development.
Achievements
Throughout her career, Rosetta Rajoyan has implemented integrated payables solutions for small to mid-size clients, utilizing platforms such as QuickBooks, Netsuite, Microsoft Dynamics, Sage Intacct, and Xero. She developed an API middleware set that allows mid to large business clients to integrate their accounting systems with banking services, facilitating straight-through processing. Her advocacy for accounts payable automation reflects her commitment to improving cash flow and reducing fraud in financial transactions.