Shayan Shidfar
About Shayan Shidfar
Shayan Shidfar serves as Senior Vice President of Private Banking at City National Bank, where he has worked since 2020. He holds an MBA from Thunderbird School of Global Management and a BA in International Relations from the University of Southern California, with expertise in credit card rewards programs and customer experience enhancement.
Work at City National Bank
Shayan Shidfar has been serving as Senior Vice President of Private Banking at City National Bank since 2020. In this role, he operates within the Greater Los Angeles Area, focusing on enhancing customer experience and developing marketing strategies. His responsibilities include overseeing bank deposits integration and conversion, ensuring that client needs are met effectively.
Education and Expertise
Shayan Shidfar holds an MBA in Marketing/Marketing Management from the Thunderbird School of Global Management, where he studied from 1998 to 2000. He also earned a Bachelor of Arts in International Relations from the University of Southern California, completing his studies from 1991 to 1995. His expertise includes developing and managing credit card rewards programs, as well as vendor contract management and P&L management.
Background
Shayan Shidfar has a diverse educational background that supports his career in banking and finance. His studies in International Relations and Marketing have equipped him with a comprehensive understanding of market dynamics and customer engagement strategies. His professional journey has led him to specialize in various aspects of banking, particularly in private banking services.
Skills and Specializations
Shayan Shidfar possesses a range of skills that are critical to his role in private banking. He specializes in bank deposits integration and conversion, which involves streamlining processes to enhance operational efficiency. Additionally, he is experienced in product assessment, adoption, and decommission processes, ensuring that banking products meet market needs and customer expectations.