Steve Berkowitz
About Steve Berkowitz
Steve Berkowitz is a Vice President and Segment Marketing Manager at City National Bank, with a background in marketing and client relations across various industries, including aerospace. He has extensive experience in product management and marketing strategies, having worked for notable companies such as AppleOne and Universal Studios Hollywood.
Work at City National Bank
Steve Berkowitz currently holds the position of Vice President - Segment Marketing Manager, Card at City National Bank. He has been in this role since 2020, contributing to the bank's marketing strategies in Los Angeles, California. Prior to this position, he served as Vice President - Product Manager - Experiences Engagement from 2017 to 2020, where he focused on enhancing customer engagement through product management. His experience at City National Bank spans over four years, during which he has played a significant role in developing marketing initiatives tailored to the bank's card services.
Education and Expertise
Steve Berkowitz studied at UCLA Extension, where he focused on Song Writing and Musical Orchestration from 2004 to 2006. He also completed his high school education at Forest Hills Northern High School, where he pursued General Studies. Berkowitz possesses expertise in training and learning development, as well as facilitation. His educational background supports his skills in marketing and product management, particularly in the financial services sector.
Background in Marketing and Advertising
Steve Berkowitz has extensive experience in marketing and advertising, having worked with various organizations over the years. His career includes a role as National Client Director at J. Walter Thompson INSIDE, where he managed client relationships from 2000 to 2002. He also served as Manager of Direct Marketing at Merisel from 1998 to 2000, where he led marketing strategies for computer distributors. His background includes working with clients in the aerospace industry, showcasing his versatility in different sectors.
Previous Employment Experience
Before his tenure at City National Bank, Steve Berkowitz worked at AppleOne Employment Services as an Executive Assistant and SAP Processor from 2003 to 2005. He also held a position as Marketing, Specialty Products Manager at Universal Studios Hollywood for eight months in 2005-2006. These roles contributed to his comprehensive understanding of marketing and operational processes, enhancing his capabilities in his current position.
Skills in Marketing Analysis
Steve Berkowitz has developed strong skills in post-campaign analysis and reporting throughout his career. His ability to analyze marketing campaigns allows him to assess their effectiveness and make data-driven decisions. This skill is particularly valuable in his current role at City National Bank, where understanding customer engagement and product performance is essential for strategic planning.