Susie W.
About Susie W.
Susie W. serves as the Vice President of Brand Strategy at City National Bank, bringing extensive experience in brand strategy and consumer insights from her previous roles at various companies. She founded Driven in 2019 and has a strong background in behavioral science and digital marketing.
Work at City National Bank
Currently, Susie W. holds the position of Vice President, Brand Strategy at City National Bank. She has been with the organization since 2020, contributing to brand strategy initiatives for four years in the Greater Los Angeles Area. In this role, she focuses on enhancing brand visibility and aligning marketing strategies with consumer needs.
Previous Experience in Brand Strategy
Prior to her current role, Susie W. worked at RPA as a Senior Strategic Analyst from 2015 to 2017 and as a Senior Researcher in Behavioral Science for 11 months in 2019. She also served as a Brand Strategist at Midnight Oil from 2013 to 2015. Her experience includes developing strategic frameworks that improve agency processes and campaign development.
Education and Expertise
Susie W. has a strong educational background in advertising and business. She earned a Master of Arts in Advertising with a focus on Creative Strategy from Syracuse University in 2010. Additionally, she completed Post Graduate Coursework in Web Analytics and Digital Marketing Mastery at UCLA from 2014 to 2015. She holds a Bachelor of Science in Business Administration from California State University, Northridge, obtained in 2008.
Digital Marketing and Consumer Insights
Susie W. specializes in digital marketing and consumer insights. Her work emphasizes storytelling in creative forms to enhance brand strategies. She is digitally savvy and has a keen ability to analyze data, transforming consumer actions into meaningful insights that inform brand decisions. This expertise supports her development of campaign approaches based on deep consumer insights.
Career Progression and Roles
Throughout her career, Susie W. has held various roles that reflect her growth in the marketing and advertising sectors. She worked as a Manager of Market Research and Consumer Insights at The Wonderful Company from 2018 to 2019 and as an Assistant Account Executive at Dailey Advertising from 2011 to 2012. Additionally, she gained experience as a Digital Communications Intern at Fanscape in 2010.