Brian Coleman
About Brian Coleman
Brian Coleman serves as the Vice President of Global Demand Generation at Emburse, where he focuses on digital transformation and go-to-market strategies. He has extensive experience in both financial services and fintech, having held various leadership roles at American Express and Accenture.
Current Role at Emburse
Brian Coleman serves as the Vice President of Global Demand Generation at Emburse, a position he has held since 2023. In this role, he focuses on driving digital transformation and executing go-to-market strategies. His responsibilities include leading global demand generation teams to enhance campaigns, programs, and channels aimed at accelerating growth. Coleman operates in a hybrid work environment based in Greater Boston.
Previous Experience at American Express
Coleman has held multiple positions at American Express, contributing to various aspects of digital marketing and brand management. He served as the Director of Digital Advertising and Prospect Marketing for the Small Business Segment from 2014 to 2017. He later advanced to the role of Vice President of Digital Brand Products, overseeing global advertising and brand management for both B2C and B2B segments from 2019 to 2021. Additionally, he was Vice President of Customer Loyalty, Retention, and Cross-Sell Marketing for the Small Business Segment from 2017 to 2019.
Consulting Background
Before his tenure at American Express, Coleman worked at Accenture as a Consultant from 2003 to 2006, focusing on general management and strategy. He also held a managerial position at Washington Consulting from 2006 to 2008. This consulting background provided him with a strong foundation in strategy development and execution.
Educational Background
Coleman holds a Master of Business Administration (MBA) from Georgetown University, where he studied Marketing from 2008 to 2010. He also earned a Bachelor of Science in Business Administration from the University of Richmond, studying from 1999 to 2003. His early education includes a High School Diploma from St. John's High School in Shrewsbury, Massachusetts, completed from 1995 to 1999.
Expertise in Demand Generation
Coleman possesses a diverse perspective gained from working in both Fortune 100 financial services and high-growth fintech SaaS environments. His expertise includes leading demand generation initiatives that drive revenue and profit performance through innovative strategies. He emphasizes a commercially-oriented approach to achieving business objectives.