Catherine Maiden
About Catherine Maiden
Catherine Maiden serves as the Head of Sales Development for EMEA and APAC at Emburse, where she leads a team dedicated to enhancing efficiency for finance professionals, CFOs, and travel managers. With extensive experience in sales and business development across various sectors, she has a proven track record in implementing SaaS solutions to streamline processes.
Current Role at Emburse
Catherine Maiden serves as the Head of Sales Development for EMEA and APAC at Emburse. In this role, she leads a team dedicated to empowering finance professionals, CFOs, and travel managers. Her focus is on streamlining processes and delivering actionable insights to enhance operational efficiency. Since joining Emburse in 2020, she has engaged with over 18,000 organizations, helping them eliminate manual processes and ensure compliance.
Previous Experience in Sales and Business Development
Catherine Maiden has extensive experience in sales and business development across various organizations. She worked at Emburse Chrome River as Head of Marketing & Business Development for Europe from 2019 to 2020. Prior to that, she was a Business Development Manager for EMEA at the same company from 2017 to 2018. Her earlier roles include positions at HRS - The Hotel Portal, Neilson Financial Services, and Car Leasing Made Simple, where she developed her expertise in the finance and travel sectors.
Career Background in the Travel and Finance Sectors
Catherine Maiden has a diverse career background in the travel and finance sectors. She began her career at TNT International Aviation as a Senior Business Travel Executive, where she worked for six years. She then transitioned to Travelport, where she spent three years in customer care and account management. Her tenure at Sabre Corporation included roles as a Business Development Representative and a temporary Executive Assistant to the Vice President for Western Europe.
Education and Training
Catherine Maiden studied at East Berkshire College, where she gained foundational knowledge that has contributed to her professional development. Her education has supported her career trajectory in sales and business development, particularly in the finance and travel industries.
Expertise in SaaS Solutions
Catherine Maiden possesses expertise in transforming the finance and travel sectors through Software as a Service (SaaS) solutions. Her focus on empowering organizations to streamline operations and enhance compliance reflects her commitment to leveraging technology for improved business processes.