Heidi Wurpel
About Heidi Wurpel
Heidi Wurpel is the Senior Director of Marketing Websites & Technology at Emburse, where she has worked since 2023. With a background in both marketing and IT, she has held various roles in prominent companies, including IDEXX and Day's Jewelers, and possesses expertise in strategic planning and employee engagement.
Work at Emburse
Heidi Wurpel currently serves as the Senior Director of Marketing Websites & Technology at Emburse, a position she has held since 2023. Prior to this role, she was the Director of Web Marketing at Emburse from 2020 to 2023. In her current role, she focuses on enhancing marketing strategies and leveraging technology to drive business growth.
Previous Experience
Before joining Emburse, Heidi Wurpel worked at IDEXX as a Senior Information Technology Manager from 2012 to 2020. In this capacity, she also served as an IT Business Partner to Marketing & Product and as Senior Manager of Change Management & Communications. Her earlier experience includes roles at Day's Jewelers as Marketing Coordinator and Director of Strategic Initiatives from 2006 to 2008, and at Crescendo Consulting Group, LLC as a Communications and Research Consultant from 2008 to 2012.
Education and Expertise
Heidi Wurpel earned her Bachelor of Arts in Journalism and Advertising from the University of Maine, where she studied from 2002 to 2005. She later obtained her MBA from the University of Southern Maine, completing her studies from 2007 to 2010. Her educational background supports her expertise in qualitative and quantitative research, advertising design, and internal and external communications.
Leadership and Skills
Heidi Wurpel is recognized for her transformative leadership style, which enhances marketing strategy and drives business growth. She possesses skills in employee engagement, training, strategic planning, change management, and portfolio management. Her experience at the intersection of marketing technology, operations, and creative allows her to assist companies in understanding and creating living brands through emerging technology and data-driven decision making.