Geran Smith
About Geran Smith
Geran Smith is the Director of Customer Advocacy at FlowEQ, a company that enhances workflow efficiency for Fortune 500 companies and was formerly known as BrightReps, Inc.
Geran Smith Director of Customer Advocacy
Geran Smith is the Director of Customer Advocacy at FlowEQ. In this role, Geran contributes to the company's mission of reducing human error while maintaining human judgment and empathy at key decision points. The company prioritizes empowering non-technical managers to design and deploy interactive workflows that optimize customer service and address complex issues more efficiently. Geran works closely with a team that emphasizes the importance of a balanced approach to automation.
Work at FlowEQ
FlowEQ, previously known as BrightReps, Inc., is a company that serves Fortune 500 companies with cutting-edge workflow solutions. Geran Smith, as the Director of Customer Advocacy, plays an integral part in helping the company achieve its goal of reducing processes from 30 minutes to 30 seconds. FlowEQ’s solutions are designed to empower non-technical managers, allowing them to deploy interactive workflows that improve operational efficiency and solve customer issues up to 10 times faster.
Professional Collaboration
Throughout his career, Geran Smith has collaborated with various professionals including Brittani Dunlap, Mike Moone, Andrew Wilkinson, Hunter Stroup, and Pat Glass. This collaboration has enriched his expertise and ability to contribute effectively to FlowEQ's goals. The combined efforts focus on leveraging both technology and human expertise to provide superior customer service.
Advocacy for Balanced Automation
Geran Smith and the team at FlowEQ strongly advocate for a balanced approach to automation. They believe that while certain tasks can be automated to reduce human error and increase efficiency, human judgment and empathy are irreplaceable at crucial points in customer interactions. Geran's work focuses on ensuring this balance, which is critical in maintaining high-quality customer service and achieving long-term customer satisfaction.