Berkay Manioglu
About Berkay Manioglu
Berkay Manioglu is a Product Manager at Ford Otosan, where he has worked since 2018. He holds a PhD in Business Administration and Management from Istanbul Technical University and has extensive experience in managing vehicle projects and developing marketing strategies for heavy commercial vehicles.
Work at Ford Otosan
Berkay Manioglu has been employed at Ford Otosan since 2018, where he currently holds the position of Product Manager. In this role, he has been instrumental in leading the development and execution of a comprehensive 10-year marketing strategy for heavy commercial vehicles, which spans over 50 countries across Europe, the Middle East, Africa, Russia, and the CIS regions. Prior to his current role, he worked as a Strategy and Product Marketing Specialist from 2016 to 2018 and as a Product Development Engineer from 2013 to 2016, contributing to various projects within the company.
Education and Expertise
Berkay Manioglu has an extensive educational background from Istanbul Technical University. He earned a Bachelor's Degree in Naval Architecture and Marine Engineering from 2008 to 2013, followed by a Master's Degree in Management Engineering from 2013 to 2018. He further advanced his studies by achieving a PhD in Business Administration and Management from 2018 to 2023. His academic qualifications provide a strong foundation for his expertise in product management and strategic marketing.
Leadership in Vehicle Projects
In his role as Product Manager, Berkay Manioglu has demonstrated proven leadership in managing cross-functional and interdisciplinary vehicle projects. Over the past three years, he has focused on various innovative projects, including Battery Electric Vehicles (BEV), Plug-in Hybrid Electric Vehicles (PHEV), Fuel Cell technologies, Advanced Driver Assistance Systems (ADAS), and connectivity solutions. His leadership skills have been critical in driving these initiatives forward.
Experience in Strategic Partnerships
Berkay Manioglu has significant experience in forming strategic partnerships and managing award-winning heavy commercial projects. His background includes a strong focus on collaboration and communication, which has been essential in navigating complex project environments. His familiarity with Agile working environments enhances his ability to lead teams effectively and adapt to changing project requirements.