Phoebe Liu
About Phoebe Liu
Phoebe Liu serves as the Design Research Director at D Ford, Ford Motor Company, where she has worked since 2022. With a strong background in anthropology and business, she specializes in customer experience strategies and has held various roles in research and strategy across multiple industries.
Work at Ford Motor
Phoebe Liu serves as the Design Research Director at D-Ford, a division of Ford Motor Company, since 2022. In this role, she focuses on integrating design research into the innovation processes at Ford, emphasizing the importance of human-centered design in automotive solutions. Her work is based in China, where she contributes to the development of products and services that align with consumer needs and preferences.
Education and Expertise
Phoebe Liu holds a Master of Science (MSc) in Social and Cultural Anthropology from University College London (UCL), which she completed from 2015 to 2016. She also earned an MBA from China Europe International Business School (CEIBS) from 2009 to 2011, and an additional MBA from The Chinese University of Hong Kong in 2010. Her educational background is complemented by executive education in Service Design from the Royal College of Art in 2020. Liu's expertise lies in integrating anthropology with business and innovation strategies.
Background
Phoebe Liu has a diverse professional background with extensive experience in design research, project management, and business intelligence. She began her career at Synovate as a Project Manager and Research Manager from 2004 to 2009 in Beijing. She then worked at InterContinental Hotels Group (IHG) from 2013 to 2015, focusing on social media, big data, and customer experience. Liu has also held positions at Johnson & Johnson and frog, where she developed innovation strategies.
Achievements
Throughout her career, Phoebe Liu has specialized in creating customer experience strategies across various sectors, including hospitality and healthcare. She has worked at Quantum Consumer Solutions as an Associate Partner, focusing on insights and strategy from 2019 to 2021. Her role at D-Ford continues to build on her commitment to prioritizing human needs in innovation strategies, reflecting her extensive experience in the field.