Steven Boersma
About Steven Boersma
Steven Boersma serves as the U.S. Digital Web Strategy Lead at Ford Motor Company, bringing extensive experience in digital marketing, particularly in influencer marketing and display advertising. He has held various strategic roles in notable companies, including FleishmanHillard and Digitas, and possesses a strong background in business process re-engineering.
Work at Ford Motor Company
Steven Boersma currently serves as the U.S. Digital Web Strategy Lead at Ford Motor Company. He has held this position since 2022, focusing on digital marketing strategies that enhance the online presence of the brand. Prior to this role, he worked as the Digital Marketing Manager for Lincoln.com from 2019 to 2022, where he was responsible for overseeing digital marketing initiatives for the Lincoln brand.
Previous Experience in Digital Marketing
Before joining Ford Motor Company, Steven Boersma accumulated extensive experience in digital marketing across various organizations. He worked at FleishmanHillard as Director of Strategy from 2014 to 2016 and later as Strategy Lead from 2016 to 2018. His tenure at Team Detroit as Brand Project Manager from 2006 to 2008 further solidified his expertise in brand management. He also held positions at Digitas, where he served as Marketing Manager and later as Digital Marketing Manager, contributing to his comprehensive understanding of digital marketing strategies.
Education and Expertise
Steven Boersma earned his Bachelor of Business Administration in Marketing from Western Michigan University, attending from 2001 to 2005. His educational background has equipped him with a solid foundation in marketing principles. He possesses expertise in influencer marketing, display advertising, and cross-channel solutions, enabling him to create cohesive marketing strategies that integrate various channels effectively.
Background in Marketing and Business
Steven Boersma has a diverse background in marketing and business, with experience spanning consumer packaged goods (CPG), manufacturing, automotive, and retail industries. His roles have included positions in account management and project management, showcasing his ability to handle various aspects of marketing operations. His strong background in business process re-engineering indicates a focus on improving organizational efficiency.
Analytical Approach to Consumer Behavior
Steven Boersma is passionate about applying analytical thinking to understand consumer behavior. He focuses on defining a brand’s market position through data-driven insights. This analytical approach has been a significant aspect of his work in digital marketing, allowing him to develop strategies that resonate with target audiences.