Cristina M. Lucero
About Cristina M. Lucero
Cristina M. Lucero is a Director with extensive experience in research and insights across various companies, including Golin and Trailer Park Group. She holds a B.B.A. in International Business and an M.A. in International Relations, and specializes in digital marketing and customer strategy.
Current Role at Golin
Cristina M. Lucero serves as a Director at Golin, a position she has held since 2021. In this role, she focuses on aligning earned-first, data-driven creative strategies with the customer journey, aiming to deliver maximum impact for clients. Her expertise in digital marketing and customer strategy supports Golin's mission to enhance brand engagement and effectiveness in the evolving digital landscape.
Previous Experience at Trailer Park Group
Prior to her current role, Cristina worked as the Director of Trends Research at Trailer Park Group from 2018 to 2020. During her tenure, she contributed to understanding market trends and consumer behavior, which informed the company's strategic decisions in the Greater Los Angeles Area.
Education and Expertise
Cristina holds a Bachelor of Business Administration in International Business from the University of Portland and a Master of Arts in International Relations from DePaul University. Her academic background supports her expertise in various research tools and methodologies, including Nielsen BuzzMetrics and Forrester Research, among others.
Background in Research and Insights
Cristina has extensive experience in research and insights, having worked in various roles across multiple organizations. She was a Research Associate at Edelman Berland in 2010 and later held positions at Performics and ZEFR, where she advanced to Director of Marketing & Insights. Her background includes a focus on behavioral strategy and content marketing.
Skills in Digital Marketing and Strategy
Cristina specializes in digital marketing, behavioral/customer strategy, and channel integration. She adapts to new situations and brings insights that align with the evolving digital landscape. Her ability to build mutually beneficial relationships enhances her effectiveness in delivering strategic marketing solutions.