Dee Dee Sulmers
About Dee Dee Sulmers
Dee Dee Sulmers is the Director of Influencer Marketing, Strategy and Affairs at Golin, where she manages influencer marketing strategies for brands under Ferrero Global. With a background in lifestyle and multicultural marketing, she has held various roles in the marketing and communications field, including positions at PRecise Communications, sparks & honey, and Hunter.
Current Role at Golin
Dee Dee Sulmers serves as the Director of Influencer Marketing, Strategy, and Affairs at Golin. In this role, she oversees influencer marketing strategies for a variety of brands under Ferrero Global, including Ferrero Rocher, Nutella, and Tic Tac. She has been with Golin since 2021, working remotely from New York, United States. Her focus includes developing and implementing innovative influencer programs that enhance brand engagement.
Previous Work Experience
Dee Dee Sulmers has a diverse work history in marketing and communications. She began her career as an intern at Boys & Girls Clubs of America in 2013. She then worked as a Publicity Assistant at Caren West PR and held positions at PRecise Communications as an Assistant Account Executive and at Flashpoint Medica as an Associate Project Manager. She also served as an Account Executive at sparks & honey and as a Manager of Influencer Partnerships at Cycle. Prior to her current role, she was a Senior Digital Strategist at Hunter and a Freelance Senior Manager of Brand Partnerships at Complex Networks.
Education and Expertise
Dee Dee Sulmers studied at The University of Georgia, where she earned both a Bachelor of Arts and a Bachelor of Science in Public Affairs Journalism from 2009 to 2013. She also attended Lakeview Academy and The Paideia Schools, where she completed her high school education. Her expertise lies in lifestyle and multicultural marketing, with a strong emphasis on social media management and experiential marketing.
Specialization in Influencer Marketing
Dee Dee Sulmers specializes in influencer marketing, focusing on developing strategies that enhance brand visibility and engagement. She is responsible for influencer programs for brands such as Southern Comfort Whiskey across North America. Her background in cultural strategy allows her to create campaigns that resonate with diverse audiences, leveraging her experience in both lifestyle and multicultural marketing.
Background in Marketing and Communications
Dee Dee Sulmers has a solid background in marketing and communications, with experience in various roles that have shaped her expertise. Her work spans across different sectors, including public relations, digital strategy, and brand partnerships. This diverse experience has equipped her with a comprehensive understanding of the marketing landscape and the ability to implement effective strategies for brand engagement.