Ellen Liu
About Ellen Liu
Ellen Liu is a Consumer & Digital Strategy Director with extensive experience in digital marketing and revenue management. She has held various roles at Rakuten and AMOREPACIFIC, demonstrating expertise in CRM management and integrated marketing.
Current Role at 高誠公關
Ellen Liu serves as the Consumer & Digital Strategy Director at 高誠公關, a position she has held since 2020. In this role, she focuses on developing and implementing strategies that enhance consumer engagement and drive digital initiatives. Liu's responsibilities include overseeing digital marketing efforts and ensuring alignment with overall business objectives. She has been instrumental in leveraging digital channels to optimize revenue and manage budget control effectively.
Previous Experience at Rakuten
Ellen Liu has extensive experience at Rakuten, where she held multiple roles from 2010 to 2017. Her positions included Social & Content Marketing Team Leader, E-Commerce Manager Team Lead, and Senior Marketing Manager. During her time at Rakuten, she contributed to various projects in the Fashion B2C and Social Media Business Division, focusing on business development and marketing communications. Liu's tenure at Rakuten provided her with a strong foundation in e-commerce and integrated marketing.
Experience at AMOREPACIFIC
Liu worked as a Digital Marketing Manager at AMOREPACIFIC for five months in 2018. In this role, she focused on digital marketing strategies that supported brand growth and consumer engagement. Her experience at AMOREPACIFIC further enhanced her skills in digital media investment and CRM management.
Education and Expertise
Ellen Liu holds a Bachelor's degree in Journalism from Shih Hsin University and an Associate degree in Public Finance and Taxation from Takming University of Science and Technology. Her educational background has equipped her with strong analytical and communication skills, which she applies in her professional roles. Liu possesses expertise in CRM management, digital media investment, and budget control, including P&L management.
Skills and Professional Attributes
Ellen Liu demonstrates a range of skills that contribute to her success in the field of digital strategy. She is known for her ability to manage cross-functional teams and her experience in affiliate programs and system development. Liu is target-oriented and self-motivated, with a holistic approach to her work. Her expertise in driving revenue and budget control is complemented by her strong background in marketing communications.