Kate Lang
About Kate Lang
Kate Lang serves as the Senior Vice President and Executive Director at Golin, bringing nearly two decades of experience in public relations within the retail and consumer packaged goods sectors. She emphasizes hands-on leadership and storytelling to develop effective communications strategies.
Current Role at Golin
Currently, Kate Lang serves as Senior Vice President and Executive Director at Golin, a position she has held since 2022. Based in Chicago, Illinois, she focuses on developing integrated public relations campaigns that aim to shift consumer perception and enhance brand reputation. Her leadership style emphasizes hands-on involvement and team motivation, fostering a collaborative environment that drives results.
Previous Experience at ALDI USA
Kate Lang worked at ALDI USA as Manager of Consumer PR and Influencer Marketing from 2016 to 2020. In this role, she was responsible for managing public relations strategies and influencer partnerships, contributing to the brand's visibility and consumer engagement. Her tenure at ALDI took place in Batavia, Illinois, where she developed skills in consumer-focused communications.
Experience at The Mx Group
Before her time at ALDI, Kate Lang served as Senior PR Manager at The Mx Group from 2012 to 2016. In this role, she was involved in crafting and executing public relations strategies that supported the agency's clients. Her experience at The Mx Group helped her build a strong foundation in public relations within the retail and consumer packaged goods sectors.
Background in Communications
Kate Lang studied at Illinois State University, where she earned a Bachelor's Degree in Mass Communications and Spanish from 2001 to 2005. This educational background provided her with a solid understanding of communication strategies and cultural nuances, which she applies in her professional roles. Her nearly two decades of experience spans both in-house and agency-side positions, enhancing her expertise in the field.
Career at Spectrum Communications & Consulting, Inc.
Prior to her roles at The Mx Group and ALDI USA, Kate Lang worked as a Senior Copywriter at Spectrum Communications & Consulting, Inc. from 2008 to 2011. In this capacity, she developed content that effectively communicated client messages and supported various marketing initiatives. This experience contributed to her strong storytelling abilities and business acumen.