Kelly Larson
About Kelly Larson
Kelly Larson serves as the Vice President of Digital at Golin, specializing in influencer marketing and consumer insights. With over a decade of experience in digital and social strategy, she has worked across various roles in notable agencies and has a strong focus on the food and beverage industry.
Work at Golin
Kelly Larson has served as Vice President, Digital at Golin since 2022. In this role, she focuses on influencer marketing and consumer insights, leveraging her extensive experience in digital strategy. Prior to this position, she held the role of Digital Director at Golin from 2021 to 2022. Her current responsibilities involve developing and executing digital marketing strategies that enhance brand engagement and drive consumer interaction.
Education and Expertise
Kelly Larson earned a Bachelor of Arts in Communication and Studio Art from Wake Forest University, where she studied from 2008 to 2012. She possesses a decade of experience in digital and social strategy, particularly within the food and beverage industry. Her expertise includes influencer marketing, consumer insights, experiential events, and storytelling through reports.
Background
Kelly Larson's professional background includes various roles in digital marketing and strategy. She began her career as a Client Services Intern at Deep Focus in 2012. Over the years, she progressed through positions at Deep Focus, including Account Coordinator, Account Executive, and Account Supervisor. She also worked at af&co. in multiple roles, including Senior Account Manager and Account Director, focusing on marketing and digital strategy.
Previous Experience
Before her current role at Golin, Kelly Larson held several significant positions. She was a Senior Digital Strategist at M Booth from 2017 to 2018 and worked at af&co. as Senior Account Manager and later as Account Director from 2019 to 2021. Her earlier experiences also include internships in marketing and creative services, which contributed to her foundational skills in the industry.
Professional Interests
Kelly Larson is passionate about creating experiences that translate into social and digital fields. She looks forward to working in challenging and creative environments, indicating a strong interest in innovative approaches to digital marketing and strategy.