Logan J. Williams
About Logan J. Williams
Logan J. Williams serves as the Senior Vice President and Executive Director at Golin, bringing over 15 years of experience in strategic brand campaigns and communications. His expertise encompasses influencer engagement, sponsorship negotiation, and managing large budgets across various sectors including sports and consumer lifestyle.
Current Role at Golin
Logan J. Williams currently serves as Senior Vice President and Executive Director at Golin, a position he has held since 2019. In this role, he focuses on developing and implementing strategic communications initiatives that enhance brand relevance. His responsibilities include managing complex budgets exceeding $5 million and overseeing cross-functional communications strategies. His expertise in storytelling and experiential marketing contributes to the agency's success in delivering impactful campaigns.
Previous Experience at Catalyst and MWW Group
Prior to his current role, Logan worked at Catalyst, an IMG Company, as an Account Supervisor and Manager from 2012 to 2015. He also held various positions at MWW Group, including Account Coordinator, Account Executive, Senior Account Executive, and Account Supervisor between 2008 and 2012. His time at MWW Group provided him with extensive experience in managing consumer lifestyle, sports, and corporate communications.
Career Background in Sales and Marketing
Logan began his career as a Field Sales Leader at Vector Marketing from 2003 to 2005. He later transitioned into public relations and marketing, holding roles at Bartle Bogle Hegarty NY as Director of PR for a brief period in 2014 and at M&C Saatchi Sport & Entertainment as Vice President from 2018 to 2019. His diverse background in sales and marketing has equipped him with a comprehensive understanding of brand strategy and client engagement.
Education and Academic Qualifications
Logan J. Williams earned a Bachelor of Arts degree in Communication from William Paterson University of New Jersey. His academic background has laid the foundation for his career in strategic communications and public relations, enabling him to effectively engage with various stakeholders and develop impactful campaigns.
Expertise in Influencer Engagement and Sponsorship
Logan possesses over 15 years of experience in strategic platform development and campaign execution. He specializes in influencer engagement, celebrity and athlete relations, and sponsorship negotiation and activation. His skills in managing integrated sports and entertainment partnerships have made him a valuable asset in the communications industry.