Maria Santana
About Maria Santana
Maria Santana is a Senior Manager of Youth Culture at Golin, focusing on Gen Z trends and LGBTQIA+ subcultures. With a background in marketing and communications, she has held various roles in organizations such as Alpha Phi International Fraternity and HÔM Sotheby's International Realty.
Work at Golin
Maria Santana currently holds the position of Senior Manager, Youth Culture at Golin, where she has been employed since 2022. In this role, she focuses on diverse Gen Z trends and LGBTQIA+ subcultures, contributing to the agency's understanding of youth culture. Prior to her current title, she served as Manager, Youth Culture at Golin starting in 2021. Her work involves developing digital and social campaigns that resonate with younger audiences.
Education and Expertise
Maria Santana earned a Bachelor's Degree in Strategic and Corporate Communication Studies from Chapman University, where she studied from 2013 to 2017. Her academic background supports her expertise in short-form video production, digital and social campaigns, brand development, and copywriting. She also possesses skills in both qualitative and quantitative research, which enhance her ability to analyze trends and inform marketing strategies.
Background
Maria Santana has a diverse professional background that includes various roles in marketing and communications. She began her career as a Filing Assistant at Stussy, Inc. and a Hostess at Vivace Ristorante in 2014. She later served as Vice President of Chapter Programming and Education at Alpha Phi International Fraternity during her time at Chapman University. Over the years, she has worked in several capacities, including Marketing and Social Media Coordinator at HÔM Sotheby's International Realty and Social Media Coordinator at Nordstrom.
Professional Experience
Maria Santana has accumulated significant experience in the marketing field, working in various roles that emphasize digital media and youth engagement. From 2018 to 2021, she was a Marketing and Communications Associate at Hopelab, where she focused on initiatives aimed at youth. Additionally, she has experience as a Buyer at Buffalo Exchange and as a Content Intern at Details, Darling!, showcasing her versatility in the industry.
Mentorship and Interests
Maria Santana actively engages in youth mentorship, reflecting her commitment to supporting younger generations. Her professional interests include a strong focus on data and analytics, particularly in the context of digital media. This interest informs her approach to developing effective marketing strategies that resonate with diverse youth audiences.