Maricela Avila
About Maricela Avila
Maricela Avila is a Senior Manager of Issues & Crisis Management at Golin, with a background in public relations and crisis management across various industries. She has held positions at BCW Global, Barkley, and other organizations, and holds a Bachelor's Degree in Public Relations from the University of Oklahoma.
Current Role at Golin
Maricela Avila serves as the Senior Manager of Issues & Crisis Management at Golin, a position she has held since 2021. Based in the Dallas/Fort Worth Area, she specializes in crisis management and media monitoring across various industries, including health, oil and gas, and transportation. In her current role, she focuses on developing strategies to manage issues and crises effectively, ensuring that clients navigate challenges with a proactive approach.
Previous Experience at BCW Global
Prior to her role at Golin, Maricela Avila worked at BCW Global as a Senior Account Executive from 2017 to 2021 in Dallas, Texas. During her four years at BCW Global, she gained extensive experience in public relations, focusing on client management and strategic communication. Her work involved crafting tailored media lists and pitching to various industries, enhancing her expertise in the field.
Educational Background in Public Relations
Maricela Avila earned her Bachelor's Degree in Public Relations from the University of Oklahoma, where she studied from 2013 to 2017. This academic foundation provided her with essential skills in communication, media relations, and strategic planning, which she has applied throughout her professional career.
Internship Experience
Maricela Avila has a diverse internship background that includes roles at several organizations. She worked as a Social Media Intern at Barkley in 2016, where she managed social media activities. Additionally, she served as a PR Intern at World Literature Today and Schnake Turnbo Frank in 2015 and 2016, respectively. These internships contributed to her understanding of public relations and media strategies.
Skills in Crisis Management and Media Monitoring
Maricela Avila possesses specialized skills in crisis management and media monitoring. Her ability to create and pitch media lists tailored to various industries is a key aspect of her expertise. She has effectively managed bilingual social media activity and website updates for Dallas Water Utilities, specifically for the Defend Your Drains brand division, showcasing her capability in handling communication in diverse contexts.