Marissa Makar
About Marissa Makar
Marissa Makar is a Senior Associate in Insights and Analytics at Golin, with a background in sales development and client support. She holds a Master's degree in Integrated Marketing Communication from the University of North Carolina Wilmington and has worked in various roles across multiple organizations since 2016.
Current Role at Golin
Marissa Makar serves as a Senior Associate in the Insights and Analytics department at Golin. She has held this position since 2021, contributing to the Washington DC-Baltimore Area operations. In her role, she focuses on data-driven insights to support client strategies and enhance overall performance.
Previous Experience in Sales and Client Support
Prior to her current role, Marissa worked at SmartBrief as a Senior Sales Development Representative from 2019 to 2020, and earlier as a Sales Development Representative from 2018 to 2019. She also served as a Client Support Specialist at Meltwater from 2020 to 2021. These positions involved direct engagement with clients and support for sales initiatives.
Educational Background
Marissa Makar holds a Master's degree in Integrated Marketing Communication from the University of North Carolina Wilmington, which she completed from 2021 to 2023. She also earned a Bachelor's degree in Communication Studies from the same university, studying from 2016 to 2018. Additionally, she studied Communication Studies at the University of North Carolina at Charlotte from 2014 to 2016.
Internship Experience
Marissa gained valuable experience as a Marketing/Event Intern at Airlie Gardens from 2016 to 2017. This role allowed her to develop skills in event planning and marketing strategies, contributing to her professional growth in the communications field.
Performance Metrics and Achievements
In her sales roles, Marissa exceeded performance metrics in her first month by scheduling 37 meetings for account executives through cold-calls and email outreach. She collaborated with account executives to ensure continuity of messaging and a smooth handoff of accounts, demonstrating her effectiveness in sales development.