Marla Saret
About Marla Saret
Marla Saret serves as the Executive Vice President of Earned Media at Golin, where she has worked since 2018. She has a strong background in journalism and media studies, holding degrees from Miami University and Northwestern University, and has extensive experience in crisis communications and corporate communications.
Work at Golin
Marla Saret has been serving as the Executive Vice President of Earned Media at Golin since 2018. In this role, she leads efforts to gain exposure through non-paid promotional strategies. Her work focuses on enhancing the visibility of clients and managing their public image. Based in Chicago, she has contributed to the agency's reputation for effective earned media strategies.
Education and Expertise
Marla Saret holds a Mini MBA from Miami University, which she completed in 2020. She also earned a Master of Science in Journalism (MSJ) from Northwestern University, studying there from 1999 to 2000. Additionally, she has a Bachelor of Science in Mass Communication from Miami University, obtained from 1995 to 1999. Her educational background provides her with a strong foundation in media studies, crisis communications, and corporate communications.
Background in Journalism
Marla Saret has a professional background in journalism, which includes roles as a writer at WGN-TV from 2000 to 2001 and as a writer/producer at WBBM-TV from 2003 to 2004. Her experience in these positions involved gathering and presenting news, which has informed her approach to communications in her current role. Prior to joining Golin, she worked at Edelman as Senior Vice President of Media for 12 years, from 2006 to 2018.
Crisis Communications Expertise
Marla Saret possesses expertise in crisis communications, focusing on managing and mitigating the impact of negative events on a company's reputation. This skill is essential in her role at Golin, where she oversees earned media strategies that can influence public perception. Her background in media studies enhances her ability to analyze the effects of media on society and corporate image.
Leadership in Earned Media
In her leadership role at Golin, Marla Saret emphasizes the importance of earned media in building brand awareness and credibility. She leverages her extensive experience in corporate communications and journalism to guide her team in developing effective strategies. Her focus on non-paid promotional efforts aligns with current industry trends that prioritize authentic engagement with audiences.