Matt Slagle
About Matt Slagle
Matt Slagle serves as the Director of Content at Golin, where he leads a team to create culturally relevant messaging based on data-driven insights. With over 20 years of experience in advertising, journalism, and public relations, he has a strong background in brand storytelling and content creation.
Work at Golin
Matt Slagle has served as the Director of Content at Golin since 2014, marking a decade of contributions in the Dallas area. In this role, he leads a team of writers and designers to develop strategies and messaging that resonate with cultural relevance and are informed by data-driven insights. His leadership focuses on creating high-quality content across various platforms, including social media, blogs, and corporate websites. Slagle collaborates with diverse agency and brand teams globally to deliver impactful ideas and campaigns.
Education and Expertise
Matt Slagle studied Journalism at Indiana University-Purdue University at Indianapolis, where he achieved a degree in the field. With over 20 years of experience, he has developed expertise in advertising, brand storytelling, copywriting, editing, journalism, digital marketing, and public relations. His educational background and extensive professional experience equip him with the skills necessary to create compelling narratives and effective communication strategies.
Background
Before his tenure at Golin, Matt Slagle held various positions that contributed to his professional development. He worked as a Public Relations Manager at Sony Online Entertainment from 2008 to 2009 in Austin, Texas. Prior to that, he spent 11 years as a Technology Writer at The Associated Press from 1997 to 2008. Additionally, he served as Internal Communications Manager for the American Heart Association | American Stroke Association from 2013 to 2014 in the Dallas/Fort Worth area.
Previous Roles and Responsibilities
In addition to his role at Golin, Matt Slagle has held several other positions that showcase his versatility in communication. He worked as a Marketing Manager at DeLaune and Associates for six months in 2013, and previously served as a Copywriter at the same organization from 2009 to 2013. Throughout these roles, he conceptualized, edited, and created content for various media, contributing to the development of corporate narratives and tone guidelines for top brands.
Achievements in Content Creation
Matt Slagle has a proven track record in content creation, focusing on high-quality outputs for social media, blogs, and corporate websites. He has developed detailed style guidelines and corporate narratives for various brands, ensuring consistent messaging and voice. His ability to lead teams in crafting impactful content reflects his commitment to using words to entertain, inform, and inspire audiences.