Natalie Le Doux Mc Cafferty
About Natalie Le Doux Mc Cafferty
Natalie Le Doux Mc Cafferty is the Director of Influence at Golin, specializing in authentic brand storytelling through influential voices and owned channels. With over eight years of experience in digital marketing, she leads influencer strategy for major skincare brands.
Work at Golin
Natalie Le Doux Mc Cafferty currently serves as the Director of Influence at Golin, a position she has held since 2021. In this role, she focuses on authentic brand storytelling by leveraging influential voices and owned channels. Her expertise in influencer strategy and programming is particularly evident in her work with major skincare brands, including Neutrogena, Aveeno, Lubriderm, and Clean & Clear. Mc Cafferty's leadership in this area contributes to the agency's reputation for innovative marketing solutions.
Education and Expertise
Natalie Le Doux Mc Cafferty earned her Bachelor of Arts degree in Journalism and Public Relations from The University of Memphis, where she studied from 2010 to 2013. Her educational background provides a strong foundation for her career in digital marketing and advertising strategy. With over eight years of experience, she specializes in authentic brand storytelling, particularly through the use of digital and influencer marketing.
Professional Background
Prior to her current role at Golin, Mc Cafferty held several positions in the marketing and public relations industry. She worked at Edelman as an Account Supervisor in Digital & Influencer from 2019 to 2020 and as a Senior Account Executive in the same area from 2017 to 2019. Additionally, she served as a Senior Account Supervisor at MSLGROUP from 2020 to 2021. Her earlier experience includes roles at Red Deluxe and Contemporary Media, Inc., where she developed her skills in digital and social influence.
Achievements in Influencer Marketing
In her career, Natalie Le Doux Mc Cafferty has successfully led influencer strategy and programming for several prominent skincare brands. Her work has helped shape marketing campaigns that resonate with audiences through authentic storytelling. Her experience spans various roles in leading agencies, where she has contributed to the development and execution of effective digital marketing strategies.