Laura Pereira
About Laura Pereira
Laura Pereira serves as the Head of Marketing Communications at Howdy.com, where she focuses on innovative campaigns and cross-functional collaboration. With extensive experience in marketing across various industries and fluency in multiple languages, she effectively navigates both LATAM and US markets.
Work at Howdy.com
Laura Pereira serves as the Head of Marketing Communications at Howdy.com since 2022. In this role, she collaborates with cross-functional teams to develop and execute marketing strategies that enhance product awareness and user engagement. Her leadership focuses on delivering innovative campaigns tailored to meet the needs of diverse audiences.
Previous Experience in Marketing
Prior to her current role, Laura Pereira held several significant positions in marketing and business development. She worked at IMS Internet Media Services as a Marketing and Business Development Manager from 2012 to 2013. She then served as the Consumer Engagement Online Manager at Philip Morris International from 2013 to 2016. Laura also worked at DIRECTV Latin America as Digital Marketing & OTT Director from 2019 to 2021 and at Warner Bros. Discovery as VP Growth LATAM from 2021 to 2022.
Education and Expertise
Laura Pereira studied at the University of Buenos Aires, where she earned a degree in Administración, achieving Licenciada from 1999 to 2005. She is certified in inclusive leadership, which reflects her commitment to fostering diversity, inclusion, and belonging within her teams. Her fluency in English, Spanish, and Portuguese enhances her capability to manage marketing communications across various markets.
Achievements in Marketing Leadership
Throughout her career, Laura Pereira has demonstrated a strong ability to lead the launch and scaling of new products and services across multiple industries. She has effectively adapted marketing strategies to different sectors, showcasing her understanding of both LATAM and US markets. Her previous roles included positions at Facebook as Client Partner e-commerce and at Google as Head of Performance Solutions SpLATAM.