Susan Sutherland
About Susan Sutherland
Susan Sutherland serves as the Director of Talent Acquisition Strategy at Intact, where she has worked since 2023. With a diverse background in marketing, brand strategy, and community management, she has demonstrated expertise in driving business growth and optimizing strategies across various platforms.
Current Role at Intact Financial Corporation
Susan Sutherland serves as the Director of Talent Acquisition Strategy at Intact Financial Corporation. She has held this position since 2023, contributing to the company's strategic initiatives in talent acquisition. Her role involves developing and implementing strategies to attract and retain top talent within the organization.
Previous Experience at Intact Financial Corporation
Prior to her current role, Susan worked at Intact Financial Corporation as the Manager of Employer Brand & Content Strategy from 2022 to 2023. During her tenure, she focused on enhancing the company's employer brand and creating content strategies that aligned with organizational goals.
Career Background in Marketing and Strategy
Susan has a diverse background in marketing and strategy, having worked in various roles across multiple organizations. She served as the Head of Marketing for Lean In Canada’s Toronto Chapter from 2019 to 2020. Additionally, she held positions at MLSE, including Director of Brand Strategy and Director of Digital Content Strategy, where she managed brand initiatives and digital content strategies.
Educational Background and Qualifications
Susan Sutherland has a solid educational foundation. She studied Political Science at the University of Guelph, earning a Bachelor of Arts (B.A.). She also completed a postgraduate program in Public Relations/Image Management at Humber College. Furthermore, she has pursued studies in Graphic Design at OCAD University and SEO and Digital Analytics at George Brown College.
Expertise in Digital Strategy and Performance Optimization
Susan possesses expertise in optimizing strategies through real-time measurement of in-market tactics against key performance indicators. She has experience executing digital and non-digital business strategies for campaigns across various markets, including the US and Canada. Her proven track record includes growing businesses significantly through strategic account leadership and launching new ventures on emerging platforms.