Virginie Bourgeois, MBA
About Virginie Bourgeois, MBA
Virginie Bourgeois is a Data Analyst II at Intact Lab, where she specializes in creating dashboards and analyzing digital product performance. She has a diverse background in technology and operations, having previously worked at Morgan Stanley, Desjardins, and Danone.
Work at Intact Financial Corporation
Virginie Bourgeois serves as a Data Analyst II at Intact Lab, a position she has held since 2021. In this role, she is part of the design and acceleration team for mobile products. Her responsibilities include creating dashboards to monitor trends and key performance indicators (KPIs) related to mobile product usage, utilizing tools such as Adobe Analytics and Power BI. Additionally, she collaborates with various stakeholders, including product owners, managers, UX/UI designers, and software developers, to ensure effective analytics tagging and reporting.
Previous Experience in Technology and Operations
Prior to her current role, Virginie Bourgeois worked at Morgan Stanley as a Senior Associate in Technology & Operations from 2019 to 2020 in Montreal, Quebec. Her experience also includes a position as a Commercialization Associate at Desjardins from 2012 to 2013 and as a Consultant at Creative Destruction Lab - Montreal from 2018 to 2021. Additionally, she served as a Sales Manager for Eastern Canada at Danone from 2014 to 2018.
Education and Expertise
Virginie Bourgeois holds a Bachelor of Business Administration (B.B.A.) from Université Laval and another B.B.A. from City University of Hong Kong. She furthered her education by obtaining an MBA in Digital Enterprise from HEC Montréal, completing her studies in 2019. Her educational background provides her with a strong foundation in business and analytics, which she applies in her current role.
Skills in Data Analysis and Reporting
In her role at Intact Lab, Virginie Bourgeois produces analyses on the performance of digital products. She shares her findings with product and design teams to facilitate optimization. Her skills include creating, prioritizing, and implementing analytics tagging stories using Jira and Confluence, which enhances the tracking and reporting of product performance metrics.